Featured projects

 

Axel Springer Corporate Solutions

Copywriting, copyediting, UX writing, content audit, content migration

I was part of a team that merged 350 intranets (that’s tens of thousands of pages) into a single, streamlined system named BayerNet. Not only did this project help standardise editorial processes across the globe and reduce IT spending, it also resulted in more focused communication for the Bayer team.

 

Profitbricks

Content marketing, copywriting, blogging, case studies, white papers

I contributed content on cloud computing and IaaS for a US audience of IT managers, system admins and developers. My blog posts grew traffic by 210% and helped drive organic visits by 30%, and my landing pages generated valuable leads that resulted in higher sales rates than before I started.

 

CASIO Europe

SEO content writing, product descriptions, landing pages, localisation

I wrote and localised content for CASIO Europe’s website. This included writing about their product range, and creating product descriptions, landing pages and SEO content.

 

eLab by CIEE (current)

Content strategy, blogging, social media content

I have a hand in the complete content lifecycle, whether it’s scheduling the editorial calendar, planning topics, interviewing entrepreneurs and educators, writing blog posts and social media content, sourcing images, or uploading it all to the CMS.

 

Radisson Hotels (current)

Copywriting, microcopy, content migration

I joined Radisson’s inhouse content agency on a freelance basis to support their content audit project. I write B2C content for the range of Radisson brand hotels. The project includes researching and writing about local places of interest for landing pages, as well as SEO writing.

 

Who I’ve worked with

 

Creatives

MIMOSA AGENCY

PINA RATH

NANSEN MAGAZINE

LOLA MAGAZINE

AUG&OHR Medien

Startups

getYOURGUIDE

ONBILL

ANIMAL VENTURES

DOck64

THE POUTINE KITCHEN

Corporates

TimeOut LONDON

Hostelworld

MESSAGE MEDIA

BUSINESS INSIDER

NINE

 

Testimonials 

 
 
Fiona has helped me get impressive results for our clients and every single item she writes performs way better than anything else tried before. Just go ahead and book her!
— Danilo Sierra, Founder, mimosa agency
 
 
 
 
An independent and very adaptable individual, I would certainly recommend Fiona for any copy and content projects.
— Laura Harker, Director, LMH Creative Services
 
 
 
 
Fiona is an excellent writer. From blog posts to white papers to emails and landing pages, Fiona proved time and again to create great work.
— William Toll, Marketing Executive/Startup Advisor