How did I get here?

I believe in the power of words.

As a freelance copywriter and marketer, I work with brands, teams, and individuals to make content experiences better. I plan, research, and write all sorts of copy—I’m talking creative campaigns, concept development, website copy, pitches, editorial, workshop design, and B2B content marketing, all executed with precision, and clarity.

I’ve also organised events, managed complex projects, and supported leaders and teams, and I now mostly work on content marketing and strategy for freelancers, startups, agencies and in-house clients. I love working with people whose values I share—those who are innovative, open, and collaborative.

My strong work ethic and can-do attitude complement a cross-disciplinary approach to work. I’m obsessed with refining processes—you’ll always find me asking ‘why?’ to make content smarter and place the user at the centre of everything I write.

I’m a native English speaker, born and raised in Australia. Growing up in such an isolated country cultivated a deep desire to experience the world. Having now lived in Germany for ten years, I’m still learning new things about myself, my adopted country, and the ways my work benefits from this background. I offer the authenticity of natural-sounding English, along with a well-honed cultural intelligence and curiosity about how others communicate.

In my more personal pieces, I explore themes of emerging technologies, future work skills, entrepreneurship, experiential travel, culture and the arts. Read some of my work

My passions include seeing and making music, film, reading, making podcasts, mastering the German language (LOL), and photography.