Copywriting, copyediting, UX writing, content audit, content migration
I was part of a team that merged 350 Bayer intranets (that’s tens of thousands of pages) into a single, streamlined system named BayerNet. Not only did this project help standardise editorial processes across the globe and reduce IT spending, it also resulted in more focused communication for the Bayer team.
I contributed content on cloud computing and IaaS for a US audience of IT managers, system admins and developers. My blog posts grew traffic by 210% and helped drive organic visits by 30%, and my landing pages generated valuable leads that resulted in higher sales rates than before I started.
I wrote and localised content for CASIO Europe’s website. This included writing about their product range, and creating product descriptions, landing pages and SEO content.
I had a hand in the complete content lifecycle, whether it’s scheduling the editorial calendar, planning topics, interviewing entrepreneurs and educators, writing blog posts and social media content, sourcing images, or uploading it all to the CMS.
I joined Radisson’s inhouse content agency on a freelance basis to support their content audit project. I wrote B2C content for the range of Radisson brand hotels. The project included researching and writing about local places of interest for landing pages, as well as SEO writing.